Managing genetic tests with health recommendations

It all began with a clear conviction: genetic analyses must do more than just deliver lab values. BodyGen wanted to make the potential of DNA tangible for people in their everyday lives.

Based on their genes, customers receive individual health recommendations, scientifically sound and available in the app at any time. Complex genetic data thus becomes a personal guide in everyday life.

However convincing the idea was, the state of the original development was sobering. The solution commissioned beforehand fell far short of expectations in terms of both quality and time.

The system was not finished, the schedule had long since been blown and the pressure was enormous. Investors and the first customers were already waiting while the platform was still not ready for use.

A great deal was at stake for BodyGen: without a working solution, the entire venture threatened to fail.

Werkdigital came on board in this tense situation. After a short review, it was already clear that repairing the existing solution would not achieve the goal.

To meet the functional requirements while ensuring the necessary quality, the system had to be rebuilt from scratch, under extreme time pressure.

In just four months, a scalable, stable platform was to be created that would convince customers and medical professionals alike.

Together with BodyGen, a completely new platform was created that maps all processes digitally, from ordering and logistics to the evaluation of test results.

The system consists of a modern app for customers and a web application for lab staff and doctors. Both worlds interlock seamlessly, so that even larger volumes of test kits are processed reliably.

At its heart is an evaluation logic developed together with scientists: a complex matrix combines genetic data with users' individual details and calculates personalised recommendations from them.

The results are presented in a detailed, easy-to-understand report and can be accessed in the app at any time. Abstract data points thus become concrete added value in everyday life.

What began as a critical project situation became a springboard for BodyGen. The new platform made the decisive step from concept to working product possible.

The solution impresses with clear user guidance and a stable technical foundation that conveys even complex scientific content in an understandable way. On this basis, investors and customers were won over and the company's further growth secured.

The project shows how, with the right technological and conceptual approach, a tense situation can be turned into a market-ready, future-oriented product.