Online configurator for the motorhome of your dreams

At Bürstner, customers were to get to know their future motorhome not at the dealership but at home: at their leisure, without appointment pressure and with full attention to every detail. Instead of making lengthy sales consultations the starting point, the aim was to involve prospective buyers actively in the decision process from the very beginning.

At the centre was the idea of a digital configurator for putting together a motorhome individually: easy to use, visually appealing and available at any time.

This was intended not only to make the decision process easier, but also to strengthen the bond with the brand.

Buying a motorhome is an emotional decision that is also surprisingly complex. Different models, a wide variety of equipment options and very individual wishes often drag out the selection process.

In practice, many prospective buyers came to the dealership without a clear idea and needed intensive advice just to get an overview. The result was time-consuming consultations that noticeably delayed the entire ordering process.

For Bürstner, this meant a high consultation workload, inefficient processes and untapped potential in sales.

A digital configurator had to cover a wide range of options without losing clarity. This tension was the real task.

Behind the scenes, different models, countless equipment details and the dependencies between individual options demanded a well-thought-out structure. At the same time, the application had to remain intuitive for end customers and guide them through the process step by step.

On top of that came a maintenance requirement: Bürstner needed a system that would let it update content and options independently.

Werkdigital developed a web-based configurator that lets customers put together their dream motorhome on their own.

The application guides users through the various choices in a structured way and makes the multitude of options understandable and tangible. Step by step, a personalised vehicle takes shape that matches exactly what they have in mind.

Behind the scenes, a bespoke CMS lets Bürstner's product managers manage all content and configuration options themselves. Changes can be made quickly without touching the technical structure.

This makes the configurator not only a powerful sales tool, but also one that remains flexible and extendable in the long term.

With the online configurator, Bürstner has noticeably optimised the entire consultation and ordering process.

Today, customers arrive at the dealership much better prepared because they have already put together their dream vehicle in advance. This shortens consultations and speeds up decision-making considerably.

The effect is felt internally too: orders are more clearly defined, the coordination effort falls and the entire process becomes more efficient.

The result is a solution that improves sales, production and the customer experience alike. The path to one's own motorhome has become much easier for everyone involved.