Innovative benchmark tool for leisure vehicles
Putting competitor data to targeted use
At the Erwin Hymer Group, product decisions were in future to rest on a much more solid data foundation.
The company no longer wanted to assess competitor vehicles in passing, but to compare them systematically, looking at equipment, specifications and price structures alike.
The aim was to create a robust basis for reading market positions more clearly and sharpening its own pricing strategy in a targeted way.
Complex data without clear comparability
The leisure vehicle market thrives on variety: countless models, variants and equipment options shape the picture.
It is precisely this variety that makes direct comparison difficult, because vehicles differ in many small details and bare prices say little without looking at equipment and specifications.
For the product managers, this meant a lot of manual work, vague bases for comparison and decisions that rested only partly on robust data.
Bringing structure to complex product data
True comparability could only be achieved if the large volumes of data were cleanly structured and sensibly prepared.
Vehicle configurations, equipment features and price components had to work together in such a way that a fair and transparent comparison emerged.
At the same time, the application had to be built so that product managers could reach clear results quickly without first having to work through complex data sets.
An intelligent benchmark tool
Werkdigital developed specialised vehicle database software tailored precisely to these requirements.
It enables a price-adjusted comparison of similarly equipped vehicles from different manufacturers by automatically taking numerous variables into account and bringing them together in a clear, understandable presentation.
Product managers see meaningful results at a glance, making it easier to classify market positions and make well-founded decisions.
The complex logic behind the scenes remains invisible, because an intuitive interface makes access to the data noticeably easier.
Data-based decisions for higher margins
With the new application, the Erwin Hymer Group was able to develop its pricing strategy further in a targeted way.
The precise comparison options provide a robust basis for decisions and make it possible to respond to market changes faster and with more confidence.
The result can be seen in optimised product decisions as well as in higher margins and a much clearer position in the competitive leisure vehicle market.
This project shows particularly well how complex data can be turned into real strategic added value.
“I had long dreamt of a benchmark tool to compare the motorhomes of our 8 brands with those of our competitors on a price-adjusted basis. Werkdigital made it possible for us to make the complexity of price calculation with packages, options and accessories visible for the entire market. It has revolutionised the pricing of our vehicles and significantly increased our margins.”
Giovanni MarconFormer Executive Board MemberErwin Hymer Group SEEurope's leading manufacturer of leisure vehicles
The Erwin Hymer Group is a leading manufacturer of leisure vehicles in Europe. The company comprises several well-known brands such as HYMER, Dethleffs, Bürstner, Laika, TEC, Sunlight, LMC and Carado.
The Erwin Hymer Group offers a wide range of motorhomes and caravans and continuously improves its range and value for money.
From data analysis to benchmark tool
Analysis of market and product data
Together with the Erwin Hymer Group, we identified why comparisons had failed so far: countless models, variants, packages and equipment options without a common basis for comparison. From this came a clear concept of which data needed to be structured and how.
Models, variants and options captured market-wideCommon basis for comparison definedClear concept for the data structureLogic for price-adjusted comparison
The heart of the application: comparison logic that automatically combines vehicle configurations, equipment features and price components, for fair, transparent comparisons of similarly equipped vehicles from different manufacturers.
Packages, options and accessories includedNumerous variables taken into account automaticallyFair comparisons across manufacturersBuilding the vehicle database software
The specialised web application turns numerous variables into a clear, understandable presentation. The complex logic behind the scenes is complemented by an intuitive interface, so product managers reach meaningful results without detours.
Complex logic behind an intuitive interfaceClear, understandable presentationResults at a glanceUse in pricing strategy
With the precise comparisons, the Erwin Hymer Group is developing its pricing strategy further in a targeted way: faster responses to market changes, optimised product decisions and significantly higher margins.
Robust basis for decisionsFaster response to market changesHigher margins and a clear competitive edge
Are there decisions hidden in your data that you cannot yet make?
As with the Erwin Hymer Group, we make complex data comparable and usable, for well-founded decisions and better margins. Reserve your free consultation.
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